Escort SEO and Marketing

Search Engine Optimization is often considered a black art yet there are some really straightforward Search Engine Optimization techniques that can make a great difference. I specialize in creating a presence that is only specific to the escort market and all my work is 'White Hat SEO' so never down the road will your web site be penalized in anyway. My goal is also simple and that is to make the Internet an accessible and successful addition to all escort related businesses. This means making your web site stand out from the crowd and visible to browsers by using natural Internet Search Engine Optimization.

SEO is not just about building one way links to your site, everything has to be balanced accordingly.

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEO's and other agencies and consultants provide useful services for website owners, including:

* Review of your site content or structure
* Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
* Content development
* Management of online business development campaigns
* Keyword research
* SEO training
* Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in it's search results, and it costs nothing to appear in it's organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and it's discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. I recommend starting here:

* Google Webmaster Guidelines
* Google 101: How Google crawls, indexes and serves the web.

While SEO's can provide clients with valuable services, some unethical SEO's have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from their index. Here are some things to consider:

* No one can guarantee a #1 ranking on Google.

Beware of SEO's that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through the Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

* Choose wisely.

While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, I've encountered firms calling themselves SEO's who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.

* Be sure to understand where the money goes.

While Google never sells better ranking in search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEO's will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEO's will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because their advertising is clearly labeled and separated from their search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

* What are the most common abuses a website owner is likely to encounter?

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

If you feel that you were deceived by an SEO in some way, you may want to report it. In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

Search Engine Optimization is an on going process and when hired, I will be with your business for the life span of your web site. My accounts are limited at present as I am the only one that will be handling projects so its a first come first serve basis for now.